CarNext.com teams up with Formula 1 driver Max Verstappen: 'Here to win'
Published on 12 November 2019 by Niels Hendrix
CarNext.com, the pan-European online marketplace for high-quality used cars, today announced that, from 2020, it is partnering with Formula 1 racing driver Max Verstappen. During the course of the multi-year partnership, CarNext.com and Verstappen will work together in all of CarNext.com's 23 European markets, including the UK, Germany, Italy, Portugal, Spain, The Netherlands, Belgium, France, Poland and Turkey.
The partnership will see the 22 year-old racing driver represent CarNext.com across its brand communications, helping to drive awareness amongst consumers and the industry as a whole.
Ewout van Jarwaarde, CEO CarNext.com, said: “At CarNext.com, we’re here to do things differently and disrupt the traditional used car market for our customers. That’s why I am excited to announce our partnership with Formula 1 driver Max Verstappen. Together, we’re going to continue to push boundaries and disrupt the status quo as we accelerate awareness around the CarNext.com brand. It’s a great combination: while Max is bringing the fun back to racing, CarNext.com is bringing the joy back to the used car buying experience.”
Max Verstappen said: “I’m really excited to be partnering with CarNext.com. They are doing something different, offering a new way for people to buy cars and aren’t afraid to challenge the status quo. We buy most things online these days, so why not cars too? They’re here to win, and I’m looking forward to what we can build together.”