Max Verstappen and G-Star RAW announce collaboration
Published on 10 December 2018 by Niels Hendrix
After several mysterious social media hints by Formula 1-driver Max Verstappen, the news is finally out: Max and G-Star are joining forces.
Both Max and G-Star constantly innovate and push boundaries within their fields of expertise, making the collaboration between the two a seamless fit. The full details of the collaboration will be communicated at a later stage, although G-Star and Max can already confirm that a selection of limited edition styles, carefully curated by the G-Star design team and Max Verstappen, will be part of the partnership and see its first launch in February next year.
Rob Schilder, CEO G-Star RAW: “Like a true Formula 1 heir Max has been trained and groomed from the very start to reign over F1 and he amazed the world by breaking numerous records on this ongoing journey. We are proud and excited to work with Max because we recognize our own brand values in his ambitious mindset and constant focus.”
Max Verstappen: “I’ve always been a fan of the brand so it was very easy to get familiar with the G-Star brand DNA. Also I really like the fact that we share Dutch roots, yet operate on a global level and keep pushing to grow.”
The first limited styles curated by G-Star RAW and Max Verstappen will be available on G-Star.com and in G-Star monobrand stores throughout Europe as of February 2019.
On a creative level, Verstappen Management works together with research institute FreedomLab to gain a more in depth relevance in the life of Max's fanbase. The collaboration focusses on further developing the domain of professional sports, health and entrepreneurship.