Max launches production of his own TAG Heuer special edition watch

Published on 13 July 2018 by Niels Hendrix

Less than two weeks after his victory in the Austrian Grand Prix, the Dutch Aston Martin Red Bull Racing Formula 1 driver was keen to put the finishing touches to his own special edition and launch its production. The TAG Heuer Formula 1 Max Verstappen Special Edition, limited to 1300 pieces, will be available in boutiques from November.

Max Verstappen has worked closely with TAG Heuer, the Official Timekeeper for Aston Martin Red Bull Racing. Together with the Swiss watchmaker's design team he developed a watch bearing his unique stamp. A sporty, stylish chronograph with a dash of his trademark audacity. The model, the dial, the bezel, the hands, the strap... each detail has been carefully chosen by the driver, with guidance from the brand's product team.

Today Max visited the manufacture in la Chaux-de-Fonds to put the finishing touches to his watch and officially launch its production. He explained: “Right from the start, I had quite clear ideas about the look and design of my watch. I wanted a model that reflected me, and that I could wear every day, both at and away from the race track.”

“It was a really rewarding experience to be able to work with the team at TAG Heuer. I have always really loved watches, and I was impressed by the care that was taken through the design process and then the meticulousness of the watchmakers' here in La Chaux-de-Fonds. The result is just what I'd hoped for, so I’m looking forward to seeing what the fans think when the watch is released later this year.”

In the meantime, the driver made the most of his visit to La Chaux-de-Fonds, dropping by the manufacture's workshops and the magnificent TAG Heuer museum before enjoying some time with all the staff at the manufacturing facility.